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Who We Are

Jill Potts | Founder & Owner
Santa Cruz and the Central Coast
Jill Potts, Founder and President of Retail Alliance Sales and Marketing, with twenty plus years In the Natural Health Industry, began her career as a retailer herself. Completing more than five years at the retail level, Jill discovered her true stride as a Marketing Broker. She continues to nurture a strong and bright reputation in her working relationships with her manufacturers, international distributors, and direct companies.
Vivian Flock | Sales Manager
Sacramento, Chico , Lake Tahoe & Reno
Vivian Flock has over 20 years of experience in our industry, both as an educator/trainer and as an outside sales rep. She has an immaculate reputation with her buyers and is a great help with establishing sales goals with all our reps.

Rory McClung | Sales Rep
East Bay, North Bay & SF Bay Area
Rory McClung brings a fearless attitude to our sales team, which fuels her territory’s continuous growth. Pulling from her background in retail and sales, Rory does an outstanding job covering the SF Bay Area, East Bay, and North Bay while keeping the rest of us on our toes.

Bettina Vinson | Sales Rep
South Bay, Peninsula, Central Valley & Fresno
Bettina Vinson originally comes from corporate sales and has transitioned seamlessly into the natural industry. Her passion for natural and holistic healing translates to continuous growth of sales in her territory, spanning the Peninsula/South Bay and Central Valley.

Rae Lynn | Office Assistant
Rae has been working with Retail Alliance for 15 years, offering support to our sales team out in the field while ensuring that everything runs smoothly behind the scenes She oversees data entry, sales reports, and maintains our digital records.
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